Generation Y is the name given to the demographic group that succeeds Generation X. Yet, people are fully sure who belongs to this generation. We can say that it includes anyone born after 1981. This group of people has specific characteristics, and they have a completely different world view than previous generations.
As consumers, this age group is very attractive to companies. For example, a portion of this category has just joined the labor market, which means that they have more and more financial options. Yet even the young people from this group are already fierce consumers, and they can be well bonded to a brand. That is why we advise you to tailor your business and promotional gifts to generation Y.
The technology generation
Generation Y is also dubbed the Internet generation. After all, this generation has grown up in the middle of the digital revolution. This offers opportunities on which to capitalize with the right business gifts. For example, a laptop bag with your company’s logo on it can be a suitable and most welcome gift. That way, your company will get seen around. As you realize, this is a good way to link the younger generation with your company.
Another handy business gift for Generation Y is an MP3 player. An MP3 player with a logo is an ideal gift for this generation, which travels a lot. The recipients of a printed MP3 player will associate your company with the ideal traveling companion. And since this gift can be taken anywhere, your logo will get seen around.
The adventure generation
This generation is also characterized by its openness to new things. Generation Y likes to go on adventures and travel, in order to discover new things. Practical gifts from the Leisure & Outdoor category are ideal for Generation Y.
Business gifts that can be taken along on vacation are very handy. For example, you can choose a neck support pillow that can accompany people on long trips so that they always arrive at their destinations feeling well rested. A well-equipped survival set is the ultimate gift for more adventurous travelers. People can use this set to rescue themselves from any situation.
If adventure appeals to this generation, then camping is bound to do so too. For example, you could choose a handy camping light. They are very handy and will create a very positive association with your brand, something your company can build on.
If you would like more ideas for finding a suitable business gift for Generation Y, click on the menu on the left-hand-side to discover our varied range of products.
Business gifts for Generation Y is a post from: Promotional Products, Merchandise, Items and Corporate Gifts - Promotional Products | IGO-POST United Kingdom